Why Wholesale Direct
•Wholesale Direct is a program that enables our Dealers to keep control of their customer through a system designed to allow Vangura to handle the countertop portion of the sale. The Dealer remains an integral part of the customer experience throughout the sales process. This program has been developed because of significant changes that have affected many aspects of our market as it specifically pertains to the increased competition we all face in the kitchen and bath industry. Read more
As so many of you have expressed, there has been a large influx of fabricators whose goal is to capture the direct retail sales generated from the countertop purchase - eliminating the Kitchen & Bath Professional as a key and necessary service provider.
Furthermore, when a fabricator begins to sell direct to the consumer, they typically charge the same or slightly higher prices to the consumer compared to the pricing offered to the professional designer/dealer.
As a result, the Kitchen & Bath professional no longer controls the sale and no longer has the necessary funds to offer their expert time and design to the consumer’s project.
As time goes on, the fabricator slowly raises the price to the same level or beyond what the kitchen & bath professional charges and often lowers the quality of the products and services at the same time.
The end result: The K& B Professional is often forced to raise their margins on the cabinetry to offset the loss of margin from the countertop sale. The consumer’s project suffers, cost remains the same or increases, and the K & B community’s expertise is lost.
Vangura’s Wholesale Direct program is a proven success for a large number of local Kitchen and Bath Professionals and expanding every day. Registered Wholesale Direct Dealers receive the following support:
- A way for you to regain lost margins.
- Increased referral business as a result of higher quality countertops being used on your projects.
- Three sampling showroom locations for your customer to utilize.
- Tru-Rez: A patented Vangura product line that offers a pixel perfect reproduction of the world's most beautiful granites.
- Endless Edge: A Vangura patented process to continue the profile edge around the entire Tru-Rez countertop.
- The-U: Vangura's registered trademarked undermount sink process for Tru-Rez countertops.
- Vanite: Vangura's registered trademarked quartz product line.
- Elements: The perfect finishing touch to granite, available in Water, Wind, Earth, and Fire.
- Specialty products such as wood, metal, glass, and solid surface for your most discerning customer.
- In depth purchasing and pricing analysis to align Vangura's vast product lines with today's homes.
- Professional showroom consultants to assist your customer.
- Personal tracking platform (CRM) for you to follow the customer’s experience.
Interested in our services? We’re here to help!
Contact Vangura to learn more about Wholesale Direct
